Digital and broadband

Businesses on trend at Highlands and Islands digital conference

More than 250 businesses and community groups got together with local and national digital professionals in Inverness in February for #hellodigital EXTRA 2017.

The event was organised by #hellodigital, Highlands and Islands Enterprise (HIE) and Digital Scotland’s first digital demonstration centre, to help local businesses make the most of being online.

Expert speakers gave top tips on online advertising, creating engaging content, handling PR, cyber security and more.

There were lunch-time workshops and an exhibition.  Local businesses and agencies - digital marketeers, internet service providers, software developers, content creators, training specialists – were on hand for those who needed help and advice. There were demonstrations on how tech options like 360 video and augmented & virtual reality can work for business.

While the conference, held at Eden Court Theatre, was fully booked, all keynote sessions were recorded and made available on the #hellodigital website.

April Conroy is HIE’s project manager for #hellodigital. She said: “The conference looked at big digital trends and demonstrated how they are relevant to local business. Being online can provide lots of opportunities to streamline business processes or reach new markets. The speakers, the exhibitors and the tech demonstrations helped delegates see how different aspects can work for them.”

Keynote speakers included Mike McGrail from Velocity Digital in Edinburgh, Pauline McLaughlin from award winning agency Equator in Glasgow and Fergus Weir from Inverness-based teclan.

Alongside these digital agencies, delegates heard from Dr Jillian Ney and David Pugh-Jones.

Dr Jillian Ney, the UK's first Dr of Social Media and a Digital Behavioural Scientist talked about the science behind what makes us click and share.

David Pugh-Jones was previously a brand strategy director for EMEA at BuzzFeed. He is now at The Smalls, an international community of over 16,000 creative people in film, who help small businesses produce relevant and award winning video content.



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