Digital and broadband

Businesses on trend at Highlands and Islands digital conference

More than 250 businesses and community groups are getting together with local and national digital professionals in Inverness on Monday (20 February) for #hellodigital EXTRA 2017.

The event is being organised by #hellodigital, Highlands and Islands Enterprise (HIE) and Digital Scotland’s first digital demonstration centre, to help local businesses make the most of being online.

Expert speakers will give top tips on online advertising, creating engaging content, handling PR, cyber security and more.

There will be lunch-time workshops and an exhibition.  Local businesses and agencies - digital marketeers, internet service providers, software developers, content creators, training specialists – will be on hand for those who need help and advice. There’ll be demonstrations on how tech options like 360 video and augmented & virtual reality can work for business.

The conference, which is being held at Eden Court Theatre, has proved hugely popular. It's currently fully booked. Registrations are still being taken for a waiting list. All keynote sessions are being recorded and will be available online after the event on the #hellodigital website.

April Conroy is HIE’s project manager for #hellodigital. She said: “The conference will look at big digital trends and demonstrate how they are relevant to local business. Being online can provide lots of opportunities to streamline business processes or reach new markets. The speakers, the exhibitors and the tech demonstrations will help delegates see how different aspects can work for them.”

Keynote speakers include Mike McGrail from Velocity Digital in Edinburgh, Pauline McLaughlin from award winning agency Equator in Glasgow and Fergus Weir from Inverness-based teclan.

Alongside these digital agencies, delegates will hear from Dr Jillian Ney and David Pugh-Jones.

Dr Jillian Ney, the UK's first Dr of Social Media and a Digital Behavioural Scientist will talk about the science behind what makes us click and share.

David Pugh-Jones was previously a brand strategy director for EMEA at BuzzFeed. He is now at The Smalls, an international community of over 16,000 creative people in film, who help small businesses produce relevant and award winning video content.

There’s also an option to dip into a break-out session on digital marketing, cyber security, and community connectivity.

– Bing delivered by Microsoft, and Google are both running sessions on how to get your business found online.

To find out more visit: http://hellodigital.scot/hdextra17

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