Eleven Highlands and Islands businesses and organisations are using 360 video equipment over the next two weeks to create films that promote their businesses, their local area and their communities.
The groups were awarded use of the equipment following a workshop in Inverness this week (17-18 October) at the digital demonstration centre #hellodigital, part of Highlands and Islands Enterprise (HIE).
They are: Cairngorms National Park Authority, Airborne Lens, Glasgow School of Art, Cairngorms Business Partnership, Moray Speyside Tourism, Stratos UAS, Krisp Camp Photography, High Life Highland, Loch Ness by Jacobite, Reuben Tabner Photography, and Andrew Macdonald.
Ranald Fettes from Loch Ness by Jacobite is passionate about his work and appreciates the beautiful scenery of Loch Ness no matter what the season or weather. As an amateur filmmaker he has produced short videos for the company in the past and explains what he aims to do with the 360 video equipment: “We are excited to have been chosen for this project – it’s a fantastic opportunity to capture the vastness of Loch Ness and the iconic views surrounding it. We want to mainly film on board our vessels to give people an idea of what it’s like to cruise with us and experience the views from our perspective, alternating between internal and external shots.”
Andrew Macdonald, freelance environmental educator, filmmaker, photographer and eco-therapy practitioner, explained how he would like to shoot his 360 video and what his focus for this project will be: “In my work supporting people with autism, sensory rooms play an important role. They encourage the well-being of the service user by creating a calming or stimulating atmosphere. Similarly, it is that quality of atmosphere in natural environments and green-spaces that is key to the success of health and education initiatives. Many programmes utilise the sensory experiences and resources of woodland environments to encourage service users’ positive wellbeing. Scotland has a rich natural heritage that’s full of 360-degree filming opportunities which I am keen to explore.”
There are many factors to take into consideration when filming 360-degree footage and determining how it could benefit business. For some, still images are a better option. And there is a difference between 360 video and 360 photography.
One example created with 360-degree photography provides a virtual tour of the Great Trossachs Forest: www.pan3sixty.co.uk/virtual_tours/the-great-trossachs-forest/
Another, by Chivas Regal, who have published 360-degree video footage that can also be viewed with virtual reality goggles: https://www.youtube.com/watch?v=_ZKc_9h1hiA
April Conroy, HIE’s #hellodigital manager, said: “The workshops give businesses the knowledge and tools required to capture engaging 360 videos that can be used to promote their services or products. All major social media platforms now support 360 video content. It’s becoming a popular way for companies to showcase their products and services. 360 videos offer a more immersive experience than traditional videos by allowing viewers to interact with the content.”
Applications are still open for similar workshops in Lerwick in December. Information is available at: http://hellodigital.scot/events
Notes to editors
#hellodigital is the first in what could become a series of digital demonstration centres to help people in Scotland make the most out of broadband and digital technology. Developed by Highlands and Islands Enterprise (HIE) and the Digital Scotland Business Excellence Partnership, #hellodigital connects business and technology.
Opened in May 2016 the centre is part of HIE’s commitment to ensuring the Highlands and Islands is a world-class digital region. With the rollout of superfast broadband well underway, businesses across the region have more opportunities than ever to get connected and use digital technology to drive business growth.
#hellodigital offers a diverse range of showcases, master classes and events bringing together industry experts, academic leaders and the business community. Together we will explore the business use of digital technology and share experience, facts, trends and discoveries.