Conference to boost digital tourism in Scotland

Highlands and Islands tourism businesses are being invited to snap up a spot at an upcoming event looking at the power of digital and exploring how the sector can exploit it.

Highlands and Islands tourism businesses are being invited to snap up a spot at an upcoming event looking at the power of digital and exploring how the sector can exploit it.

The event, taking place on Friday 20 November at the Edinburgh International Conference Centre in the Scottish capital, will showcase some of the latest digital solutions which could prove valuable to the tourism sector.

As part of this conference, delegates will hear from a range of top industry keynote speakers. There will also be a live link to the Digital Tourism Think Tank: Innovation Campus in Barcelona.

The line-up includes: Vicki Miller form VisitScotland; Danny Cusick from Scottish Enterprise; Kevin Bain from The R&A (Royal and Ancient Golf Club); as well as Chris Chambers from Postable Limited and Thomas Hoyrup Christensen from Wonderful Copenhagen who will be in Barcelona.

Danny Cusick, Senior Director of Food & Drink, Tourism and Textiles at Scottish Enterprise, said:  “The conference is a great opportunity for Scottish businesses to find out more about how digital technology can help them grow as well as showcasing the latest in innovation. In today’s climate this industry needs to realise the importance of a digital strategy as visitors now expect to use digital tools to communicate with both destinations and businesses.”

There are currently 17 scheduled exhibitors who will be demonstrating how their digital products and services can enhance the Scottish tourism industry.

Amongst these will be GearedApp who produce cross-platform mobile apps for Android and iOS devices. They’ll show their service can ensure websites are supported no matter what type of device guests or customers choose to use.

Sky View Scotland which offers aerial imaging services using professional drones will demonstrate the marketing benefits for tourism operators.

The Digital Tourism Scotland Conference is the first event in a new partnership programme which has been created by Scottish Enterprise, The Scottish Tourism Alliance, Highlands and Islands Enterprise, Skills Development Scotland, VisitScotland, Business Gateway and Scottish Government.

Marta Eizaguirre, Project Manager for Digital Tourism Scotland at Scottish Enterprise, said: “This conference provides a great platform for launching Digital Tourism Scotland, as it will inspire tourism businesses to think about new ways of implementing digital technologies in their businesses and will highlight, through national and international case studies what can be achieved when digital technologies are exploited effectively.

“This is a three year project that will offer Scotland’s tourism industry the tools and experience required to continue its digital evolution.

“From now until 2018, DTS will be hosting annual conferences, tourism workshops, surgeries and online resources to guide Scottish businesses through the process of developing their own digital strategy for growth.

“The wealth of experience and knowledge on offer at this conference will inspire tourism businesses to look at new ways of exploiting digital technologies and become a more productive and innovative tourism business. It’s really an opportunity not to be missed.”

The conference is the first event in the programme and will run on Friday 20 November 08.30 - 16.15. Ticket prices start at £25 (small business rate) and there’s a maximum of two allocated to each company.

Tickets are limited to two per company which can be purchased here  


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