The three day event, which is being held in Aviemore from 22-24 November, will focus on the major issues and opportunities which face the mountain bike sector in Scotland, Europe and globally.
The Conference will be held at the Macdonald Highland Resort, in the Cairngorms National Park. Titled ‘Future Proofing The Trail Ahead’, it will help mountain biking navigate a successful future by helping prepare and plan effectively.
The packed programme has been led by Developing Mountain Biking in Scotland (DMBinS), and supported by HIE, Cairngorms National Park Authority, Scottish Government, Edinburgh Napier University, Scottish Cycling, Cairngorms Business Partnership and the Mountain Bike Centre of Scotland.
Cabinet Secretary for Culture, Tourism and External Affairs, Fiona Hyslop MSP, will be there to highlight the importance of mountain biking to tourism, health and the environment. Key speakers include the CEO of Cycling Industries Europe, Kevin Mayne and mountain bike legend, Claudio Calouri.
The conference will debate the key issues affecting the future of mountain biking, marketing, tourism, product development and the sustainable economic growth of the sport.
Fiona Paton, HIE’s Senior Innovation Manager, said: “HIE is delighted that the conference is once again to be held in the Highlands, which is a world renowned mountain biking destination. We are proud to be one of the delivery partners for this event. It’s bringing together some of the most influential names in mountain biking. It is a must for anyone interested in developing and innovating the mountain biking sector, whether that is in trail development, cycling products, events on the ground, or those who want to tap into the international market mountain biking attracts.”
HIE will have a stand at the event, and are co-hosting a workshop on innovation in the sector with Cycling Industries Europe and Mountain Bike Centre of Scotland as well as sponsoring an innovation award.
To book now and find out more information visit – www.DMBinS.com/conference
Download the programme here.
Photograph copyright Ross Bell