International Trade

Workshops focus on selling online internationally

Highlands and Islands Enterprise (HIE) is hosting a series of free workshops for companies looking to increase international sales through their website.

Highlands and Islands Enterprise (HIE) is hosting a series of free workshops for companies looking to increase international sales through their website.

These one-day workshops will be held in Thurso, Kirkwall, Lerwick and Stornoway and open to any business, with an existing website, looking to broaden its online selling around the world.

The Selling Online Internationally workshops take place at:

This course is highly practical and participative and has been designed so that companies come out with a clear plan to develop their website and boost their international sales.

The workshop includes case studies of small Scottish businesses succeeding in selling online internationally. It helps participants consider which markets to focus on and how to take advantage of the opportunities available in their target markets. It also looks at the challenges companies face and the regulations and legislation that apply to online export sales.

Gillian MacGregor, international trade development manager at HIE, said: “This workshop is designed to help online businesses increase their turnover by selling their products or services overseas. It will help people identify goals and objectives and enable them to write a short action plan to kick start site development. Other benefits of the workshop are, addressing language considerations and understanding the basics of VAT and tariffs, as well as developing a pricing strategy.

High Life Highland is currently developing an ecommerce site and James Martin, head of development, took part in a workshop held in Inverness last week. He said: “This was a really interesting, enjoyable and worthwhile session and I am sure there are a number of points from the training that we will be able to use in future projects within High Life Highland.”

Julian Lawson Hill from Giraffe Consulting, a consultant with over 25 years exporting experience, will deliver HIE’s one-day Selling Online Internationally workshop.

The one day workshop event is organised by HIE in partnership with Scottish Development International (SDI) with funding from European Regional Development Fund (ERDF).

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